How Much Promotion Is Enough

Is it ever O.K. to say,"that's it , I've done all I can do to promote my products" ? If this were true, then why are there commercials on the tv from huge well known companies, all day and all night. They don't stop reminding the consumer and we can't either. Of course the major companies of the world have a huge budget for advertising that we don't have. We have to rely on other ways of promotion that are affordable. Find ways in your local area to become known for what you make. A few donations for community events will help to get you noticed. There is almost always something going on to raise money for something in any given area at any time. Most of the time, it will be cheaper to make a donation than it will be to place an ad in your local paper. Of course, there are no garauntees either way. But by starting in your own area, you get a feel for the promotion game before you set out to tackle the world.