Getting Noticed

I,ve been doing this for almost 30 years and I'm still trying to learn how to promote my wares in the right way. As a small business, we don't have the advertising budget that the industry giants have so how do we compete? First of all, you can't compete with the giants. You have to be better! The late Billy Mays started out on the Boardwalk in New Jersey selling in a similar manner as we do today and he grew into a household name, known and recognized by everyone. Now we all can't become TV celebrities but what we can do is develop our own marketing style so we cross peoples minds when they need something. They have to be able to remember who we are, what we sell, and most important, how to find us. We all have business cards, so make sure people get one. Start a mailing list to keep in contact with potential customers. And probably the most important thing is label your products in a way that it stays so people can easily find you. Being remembered is a giant step towards making that sale that you didn't know was there. Talk to customers about how you make your product, start a conversation with them, have some fun with them. Almost everyone has a certain thing that they will only buy at one place. For some it's the hair dresser while others it's the meat market. We do this because we like the service and the quality of the purchase. Price is considered relevant if you are satisfied with the services rendered. This is the kind of relationship you are trying to build with your customers so they will remember you and talk of you to others.